Corporate Social Responsibility (CSR) in Indonesia

Corporate Social Responsibility (CSR) is underpinned by the notion that the traditional view of companies as stand-alone organizations with a singular focus on profitability and market share is no longer appropriate today It is also based on the idea that they need to look beyond traditional financial measures of performance, and include environmental and social indicators of organisational success if they want to prosper long term.

Calls for greater Corporate Social Responsibility (CSR) are increasingly being heard internationally. They are primarily being led by stakeholder groups in Europe, the USA and Japan, including government officials, environmental protection groups, and consumer watchdog and human rights bodies. It is expected that this trend will continue to gain momentum and that CSR will become a critical international business tool. For example, the USA Government recently advised Indonesian companies that they needed to make greater efforts to introduce CSR practices into their companies if they were to win public and international support.

Many international corporations, especially hotel chains, and those operating in sensitive environments and industries, now have social and environmental sustainability policies. Many industry leaders are also adopting CSR.

Corporate Social Responsibility (CSR) benefits companies in many ways including, improved financial performance, lower operating costs, enhanced brand image and reputation, increased sales and customer loyalty, greater productivity and quality, easier access to capital, and more ability to attract and retain employees.

Corporate Social Responsibility (CSR) benefits the community as well as it encourages donations to charitable groups, employee volunteer programs, community education and health initiatives, local employment and environmental projects.

Corporate Social Responsibility (CSR) has environmental benefits. Many CSR programs focus on recycling, more durable, better quality products, greater use of clean and renewable resources, environmental monitoring procedures, and eco-labeling and sustainability measures.

The Bali International Consulting Group specializes in assisting organizations with their Corporate Social Responsibility (CSR) reporting, planning, and training. Our team works closely with client companies to educate and provide senior management with accurate information about the current state and impact of their organization in relation to social, financial, and environmental indicators. A CSR report is then prepared and presented, highlighting critical CSR issues for the organization. Following discussion, the Bali International Consulting Group then develops a plan to assist a company improve its CSR rating. We also provide recommendations about how a CSR report can be used to enhance marketing activities.